The founders of H2 felt frustrated and tired by the lack of services, facilities and inadequate secure bike storage available to London commuters who choose to cycle or run to work. They established H2 to answer those frustrations and to provide, clean modern facilities in which to shower and change, secure bike and locker storage and a convenient gym and spin studio. Inscribe was asked to aid H2 in establishing a brand identity which would connect with their audience and provide a welcoming and warm feeling and communicate the feel-good factor of exercising to work!
Branding, Art direction, Marketing Material, Signage, Packaging, Website Design & Build, CRM Platform, Illustration, Brand Communications
The Logo and identity
We developed a clean logo which was strong and bold when used on a variety of brand applications. We used lines to intersect the type to create a feeling of movement and the brand colour palette featured warm uplifting colours. Brand communications and marketing used aspirational images of cyclists and runners to communication the satisfaction of exercise. Bespoke illustrations of sunrises and sunsets were also created to help communicate the euphoric moment of satisfaction during exercise. We worked closely with H2 to develop the brand identity across marketing, packaging and interior signage. Using informative and clear wayfinding graphics to help customers navigate the environment.
Website design and build
Alongside the brand identity, we developed the H2 website. The website helped to launch the club and support marketing campaigns. It also encouraged visitors to the site to make enquiries or book a guest visit. We achieved this by creating a modern clean design featuring; aspirational images, lots of useful easy to navigate content, integrated online and offline marketing campaigns and by highlighting the virtues of exercising to work by including bespoke built online calculators which highlighted cost savings. Once the club was established we also designed a very user-friendly bespoke online booking system and CRM system to help H2 provide additional great service to their customers.