DSA Electrical Contractor Website Design
A bespoke contractor website design for DSA Electrical which has delivered an increase in page views and organic search traffic. The website is designed to communicate effectively with potential clients using targeted communication to build confidence and trust, engaging the user with DSA Electrical and their service offering.
DSA Electrical now have a well-branded digital presence, communicating their values and strengths. This differentiates them from their competitor contractors who tend to feel generic and uninvested in their digital presence.
We delivered
UX & UI Design, Wireframes, Website Strategy, Bespoke WordPress Build, SEO Strategy, Brand Identity
Background
New strategy
DSA are electrical contactors, predominately their clients are based in the housing, education and public sectors. The development of a new corporate and marketing strategy clarified the need to rebrand and redevelop their website, in order to achieve new business goals. The website was to play a vital role in the initial stage of relationship building with new clients, needing to cultivate close relationships through targeted communication. The site had to present DSA Electrical as a professional, authoritative, warm and inclusive contractor, passionate about the needs of others.
Strategy and Wireframes
Understanding the needs of the website
We spent time researching and understanding DSA’s business, their requirements, competitors and audience. We studied the existing website statistics, presenting insights and areas of opportunity. An area of focus was the communication with different market sectors and how to find the right method to engage with each different sector. We proposed specific, targeted landing pages. Each page had key sections which communicated DSA’s strengthens and provided links to relevant case studies and prominent call to actions.
Micro Animations
We built into the website micro animations. These gave the site more interactivity and gave prominence to key elements and call to actions. The animations were created with CSS to reduce load times on each page.
Animations were also used across buttons and call to actions for better usability and to encourage more clicks. The animations were built with CSS to reduce load times to each page.
Website UX Design
DSA Electrical are invested in people, valuing their employees and continually innovating to the benefit of clients and their customers.
We created an emotive, personal feel to the website which differentiates DSA from competitor contractors who look generic and uninvested. The emotive design was achieved through portrait photography, a warm and confident colour palette and clean typography to ensure communication was confident yet friendly.
The Result
We have received great feedback about the website and how it has made a vast improvement to DSA’s digital presence. In the short period since the launch of the website, organic SEO has seen a 40% increase and there has been a strong increase in page views.
The overall look positions DSA Electrical as a professional and authoritative contractor, passionate about the safety and well being of their clients and employees. We have provided them with well-structured web pages that build relationships with potential clients and effectively engage them with DSA’s service offering.
