Innovative Contractor Brand identity
We developed and refined several solutions for the initial look of the brand identity. The chosen solution worked with the existing elements of the logo but provided a stronger sense of ownership of the DSA Electrical brand identity.
DSA Electrical was keen to retain the existing elements of the logo, rebalancing the proportions of the logo elements, so the logo worked well at all sizes. The spark was repositioned to the top right of the logo to signify a ‘spark of inspiration’ which resonates with one of the core brand values ‘Innovation – Solutions where others see problems’.
The new colour palette provided DSA Electrical with a welcoming yet professional feel. Bespoke graphics, inspired by electrical diagrams and drawings, created a unique look and gave personality to the DSA Electrical brand identity, standing them out against their competitor’s generic branding. Photography played a vital role, conveying the emotions of the brand and creating a genuine feeling of trust and ethicality by showing the faces of the employees as an integral part of the DSA ELectrical difference.