Modern Bold Wayfinding Design
We carried out several site visits to understand the visitor journey. We gained valuable insights from the client, visitors, and creative residents, enabling us to understand the potential barriers for visitors. The studios lacked a sense of presence, and existing wayfinding was not cohesive or clear. Entrances to the studios were not distinct and did not feel welcoming or inviting.
We proposed an innovative brand identity to give the studios prominence and create a beacon for creatives. The brand identity designed allowed the creatives to express their creative talent while ensuring communication and promotion was consistent.
We designed the signage and wayfinding to captivate the visitor’s attention and create a bold, identifiable brand. The bold colourways and graphics created vibrant, welcoming entrances and made wayfinding clear and distinct for all visitors.