Spa & Health Brand Identity Design for London Landmark
The Landmark London Hotel is one of London’s finest and prestigious hotels and was in the process of refurbishing their spa and health club designed by Proof Consultancy. We worked alongside Proof to create a brand identity including, spa logo, stationery, printed brand communications, wayfinding and interior graphics. The new identity needed to reflect the quality and luxury of the new interior design and work well with the current Landmark brand in a subtle, respectful manner, whilst maintaining some individuality.
Spa Identity. Logo. Print Design. Signage.
The Identity & logo for the Spa & Health Club
We took inspiration from the yucca plant (associated with spa and well being treatment products) and transformed the intricate detail of the yucca leaf into a rich and luxurious brand texture. The brand texture was then easily carried throughout the spa identity, including the spa interior where the brand texture was etched into glass. We avoided creating a unique and individual logo as the spa identity needed to respect and not compete with the primary Landmark London brand, therefore a subtle and consided typographic route was taken. The result was a well-considered luxurious feel, which worked in harmony with the interior design and echoed the prestigious qualities of the The Landmark London brand.