TecAvenue Logo and Website
TecAvenue produces a range of innovative charging products which enable customers to charge their devices wirelessly whilst on the go. TecAvenue were in the process of developing a range of products, to be launched at the same time as the new iPhone X. The new products were targeted towards tech-savvy consumers who wanted to purchase new, emerging, high-quality technology products. TecAvenue realised that in order to market their new products successfully towards this target audience they required a professional yet modern look to their marketing and identity.
Logo Design. Art Directoring. Website Design
The new brand identity was positioned to have a more premium feel to mirror the quality of the products. Instead of choosing a minimal black and white colour scheme which tends to be the default for luxury brands, we choose muted colours which provided a quality look but still reflected the energy and lifestyle of the product. Technology products are most commonly shot on white backgrounds, we wanted to tell more of a story with the photography, showing how the product enhances users and stronger communication of the concept ‘power on the go’.
We website was created with a thought through strategy and hierarchy of message to communicate the benefits of the product in an informative and visual manor. We undertook all areas of the branding and design, ux and ui, and was built by webmanagement-uk.co.uk.