Music Mob is a vibrant family clubbing event, where both kids and adults can party and dance to great music, in a family-friendly environment. We worked with Music Mob to help position them away from the stereotypical image of children’s discos. We achieved this by developing a bright & energetic brand identity, which took inspiration from electronic dance music, strobe lighting and graphic equalizers. We mixed this with a bold and vibrant colour palette, creating a brand identity that is appealing to both children and adults.