GFM Films Website Design
GFM Films develops, produces, finances and sells independent movies, television films & series. We worked with their marketing director to provide a motivating digital experience which would enhance their ongoing marketing objectives.
We delivered
Bespoke website design. Bespoke Website. WordPress CMS. Hosting. UX Design & UI Design.
The problem
GFM Films felt their existing film company website design did not convey the brand image they wanted to present. They wanted to create a memorable first impression and to encourage users to explore more of the website and the films on their slate.
The existing website also felt out of sync with printed marketing material and the goal was to create a cohesive and professional look which mirrored across all marketing material.
The Solution
Inscribe has had the pleasure of a long term relationship with GFM Films spanning several years. During this time we have helped to enhance their printed marketing material and smaller digital campaigns. The redesign of the website was a great opportunity to carry on the great work and create a unique and compelling digital experience.
We reworked the entire structure for the website, focusing on creating a memorable experience and good usability. Films are easy to find and are categorised into their current status which is important for their target audience. Key information required by producers or investors is easily located and can be quickly digested.
We felt Mirco animations were important for key actions across the site, to mirror the nature of a moving image business and create an engaging user experience which had depth and movement.
The site was a bespoke website built on WordPress due to it’s easy to use cms platform, allowing GFM Films to easily manage and publish their content. We customised the cms interface with content sections to ensure new content remained cohesive with the styling of the website and was effortless to add.
Bespoke micro animations to enhance the user expereince of the website.
The Outcome
The new website provides a strong first impression for the GFM Films brand, creating a modern and progressive brand image. The micro animations provide compelling actions to help encourage users to explore more content across the website.
We have received great reports from GFM Films and will continue to support them as their marketing objectives grow.
