Odds Farm Park Brand Identity Refresh
Odds Farm Park is a family run business which has been entertaining children and families for over 25 years. The farm park predominately attracts families with toddlers and young children, where they can interact with farm animals and take part in a variety of indoor and outdoor activities.
The new brand identity revolved around a set of existing illustrations, (commissioned by Box of Frogs) which the owners wanted to use. The new design reflects the fun and enjoyment of the farm, integrating the illustrations cohesively as part of the communication and identity.
We delivered
Brand identity. Graphic Design. Print Design. Experiential Design. Signage Design. Advertising.
Previous logo designed by others
When designing the logo we wanted to add humour and fun. We created an adaptable logo which could be changed to reflect the important seasons at the farm park, embracing the ‘Odds’ nature. The typography and graphics have an illustrative and hand-drawn feel to create a bold, individual personality to the brand.
New logo designed by Inscribe
Outcome
The new brand identity gives Odds Farm Park a visually strong, unique look, which allows them to differentiate themselves from the standard identities of other UK based farm parks. The new identity has been well received by new and existing customers and has helped Odds Farm to strengthen their position within the market.
